Website Reviews
{ Posted on 02:03
by Tom 'E'
}
As we were asked to review 3 different websites as part of our identities project i decided that websites that related to my project directly would be most appropriate. The websites i will review are:
Ferrari Racing Website - Links with logo
Burton Snowboarding Website - Links with avatar
Apple UK Website - Links with personality
The first website, http://www.ferrariworld.com/FWorld/fw/index.jsp, is the part of supercar manufacturer Ferrari's website which they discuss their racing activities. The websites home page, shown below:
The design choices in this website give a lot away about the corporate identity of Ferrari. The using only red and white as base colour gives emphasis on the team colours and a feel of simplicity, tradition and class. The use of the corporate logo, the prancing horse, surrounded by their achievements gives a real impression of success and prestige. Over all the Ferrari website gives a very good impression, which it most definitely intended.
The second website, Burton (seen below), gives a very lively and exciting impression when first viewing. The vast majority of the page is taken up by images, mainly, cartoon snowboarders. The white and light blue colours give it a very cool and crisp feel, which gives connotations of snow. The other two colours mainly used are purple and pink in various shades. These colors give the image a striking appearance and a bold look.
All the images in the website appear to be sketches which also gives a home-made feel to the website. The images are also similar to the style of graffiti artists. This makes the website feel quite urban, despite the obvious links to mountains and nature. The website is definitely geared toward a younger audience.
The third website, Apple UK (as seen below), has a very minimalist approach, to showcase their products which are very much the opposite. The use of cool white and grey colours gives a technological feel, which the company is. The website appears very organised, which could be a reflection on the company's ability to deliver effectively. Over all the website navigates very well and is very aesthetically pleasing.
Ferrari Racing Website - Links with logo
Burton Snowboarding Website - Links with avatar
Apple UK Website - Links with personality
The first website, http://www.ferrariworld.com/FWorld/fw/index.jsp, is the part of supercar manufacturer Ferrari's website which they discuss their racing activities. The websites home page, shown below:
The design choices in this website give a lot away about the corporate identity of Ferrari. The using only red and white as base colour gives emphasis on the team colours and a feel of simplicity, tradition and class. The use of the corporate logo, the prancing horse, surrounded by their achievements gives a real impression of success and prestige. Over all the Ferrari website gives a very good impression, which it most definitely intended.
The second website, Burton (seen below), gives a very lively and exciting impression when first viewing. The vast majority of the page is taken up by images, mainly, cartoon snowboarders. The white and light blue colours give it a very cool and crisp feel, which gives connotations of snow. The other two colours mainly used are purple and pink in various shades. These colors give the image a striking appearance and a bold look.
All the images in the website appear to be sketches which also gives a home-made feel to the website. The images are also similar to the style of graffiti artists. This makes the website feel quite urban, despite the obvious links to mountains and nature. The website is definitely geared toward a younger audience.
The third website, Apple UK (as seen below), has a very minimalist approach, to showcase their products which are very much the opposite. The use of cool white and grey colours gives a technological feel, which the company is. The website appears very organised, which could be a reflection on the company's ability to deliver effectively. Over all the website navigates very well and is very aesthetically pleasing.
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