As we were asked to review 3 different websites as part of our identities project i decided that websites that related to my project directly would be most
appropriate. The websites i will review are:
Ferrari Racing Website - Links with logo
Burton Snowboarding Website - Links with avatar
Apple UK Website - Links with personality
The first website, http://www.ferrariworld.com/FWorld/fw/index.jsp, is the part of
supercar manufacturer Ferrari's website which they discuss their racing activities. The websites home page, shown below:
The design choices in this website give a lot away about the corporate identity of Ferrari. The using only red and white as base colour gives emphasis on the team colours and a feel of simplicity, tradition and class. The use of the
corporate logo, the prancing
horse, surrounded by their
achievements gives a real impression of success and prestige. Over all the
Ferrari website gives a very good impression, which it most
definitely intended.
The second website, Burton (seen below), gives a very lively and exciting impression when first viewing. The vast majority of the page is taken up by images, mainly, cartoon snowboarders. The white and light blue colours give it a very cool and crisp feel, which gives connotations of snow. The other two colours mainly used are purple and pink in various shades. These colors give the image a striking appearance and a bold look.
All the images in the website appear to be sketches which also gives a home-made feel to the website. The images are also
similar to the style of
graffiti artists. This makes the website feel quite urban, despite the obvious links to mountains and nature. The website is
definitely geared toward a younger audience.
The third website, Apple UK (as seen below), has a very minimalist approach, to showcase their products which are very much the opposite. The use of cool white and grey colours gives a technological feel, which the company is. The website appears very organised, which could be a reflection on the
company's ability to deliver effectively. Over all the website navigates very well and is very aesthetically pleasing.