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Using 3D Studio Max 3D I have chosen a shape with texture, lighting and colour which I feel best represents me.

The shape I’ve chosen is a Torus Knot. At first I wasn’t really sure why but I felt that this shape appealed to me a great deal more than the rest so I think I should use it. I’m not really sure if the shape suites me or I’m trying to suite the shape but here it goes.

I think the shape visually represents me as I like to think I’m fairly complex, yet easy to follow. The name of the shape also appeals greatly as Taurus is my star sign.

I used 4 different colours, these are black, blue, red and orange. I didn't choose these colours because they visually represent me, orange and red especialy. But they all appeal to me for different reasons. I used the colours to represent my interests.

Not one colour represents one intereset but i've used them to show the idea that i have many, quite different interests yet they all colide together from time to time.

To be honest I'm not really sure what we're meant to be giving as a logo. I understand to a good extent how companies use logo's, why they use them and how it can be one of the most important things in marketing.

When anyone talks about logos or indents one company is always destined to arise, The Coca-Cola Company. Coca-Cola have possibly the most recognisable logos on the planet. It's no coincidence then that they are also very good at advertising.

The idea I've had for my logo is very much based on a brand new advertisement for Diet Coke. Starting from, well, yesterday, Coca-Cola have started a new series of advertisements on all formats, TV, Billboard and Magazine (to name a few), with pop-star Duffy as their new centre girl.

I can't say i found their new TV-ad really inspirational. It aired for the first time during the Brit awards last night. And, if I'm honest, its not great. However the billboard advertisement that's been shown over the UK as the TV-ads road-side equivalent really caught my eye.

After seeing it for the first time the other day i scouted the Internet for a few hours trying to find it, and well...i just couldn't find it. So equipped with my camera i headed out to where I'd seen it (a very busy road in Derbyshire!). Unfortunately, the photo isn't great as the only place i could park the car and stand to take the picture without getting ran-over was about 4-feet from the wall it was posted.

So, please, if you will, try and imagine this as one long image:


















I know strictly speaking that this is an advertisement and not a logo, but the its the design of the ad id like to adapt into my own logo. The key elements in this for me are: photographic, cartoon, text and composition.