Logo Change
{ Posted on 10:53
by Tom 'E'
}
On our logo change task I decided to take a well known logo, with strong connotations, and try and force it in the opposite direction.The JCB logo, originally has very strong links with the mechanical and physcial industries, as such also has strong suggestions of bulky, manly, masculine and strong appearance.
By changing the main hue to a pinky purple colour, the image is instantly given a more bubbly, fun-looking and feminine feel to the appearance.
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